The Importance of Cultural Context in Analyzing the Discourse of Seller-Buyer Interaction
College Of Basic Education Research Journal,
2021, Volume 17, Issue 3, Pages 1596-1615
The study represents everyday life struggle in which language is considered as a problem-solving process. The current study is an attempt to investigate Mosuli cultural and Islamic traditions as a crucial factor for explaining linguistic formulas used by maneuvers in seller-buyer interaction. It also investigates the socio-linguistic variables and their effect on sequential organization, the types and more frequent acts in seller- buyer interaction and to see what are the specific choices of speech, style and the most frequent acts.
It is found that the cultural context is an effective factor in understanding and analyzing the linguistic utterances as acts which represents strategies for pricing and purchasing and that speech acts reflect the social and cultural traditions related to language. Social and Islamic traditions as generosity and hospitality are deeply rooted in the Mosuli society. Moreover, sellers and buyers avoid in most cases threatening the negative face to reach their goal of persuasion.
Adopting Sinclair-Coulthard's model(1975), the study has come up with a set of conclusions among which : understanding the cultural context is crucial for successful performance of selling buying strategies, speech acts and addressing forms help in accomplishing the negotiation process; also speech acts as strategies are heavily used to achieve the goal of interlocutors in Mosuli society.
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